“Moreover, the introduction of a choice screen could offer Apple the opportunity to potentially launch its own search engine as an option – something it could likely not do today without raising the eyebrows of regulators,” the report added. Hence, it is anticipated that Apple would still demand a fee, likely between 25-30%, for facilitating access to these search ad incomes. “We believe there is a possibility that federal courts rule against Google and force it to terminate its search deal with Apple,” Bernstein stated in the published report, according to The Register.Ĭupertino, not being on trial itself, could partner with another search engine to replace Google as the default option or introduce a choice screen to let users select their preferred search engine.Īccording to the Bernstein report, Apple has controlled access to its “installed base,” which generates approximately $60 billion-plus in ad revenues. It May Be A Matter Of ‘When,’ Says Mark Gurman See Also: Could Apple Replace Google With Its Own Search Engine. However, if Google faces defeat in the ongoing antitrust trial, it could jeopardize its profitable agreement with Apple and raise doubts about the survival of similar deals with Samsung and Mozilla. This updated estimate reflects a $5 billion increase compared to last year’s projection and a $10 billion upswing from the calculation made in 2020. What Happened: Per Sacconaghi’s analysis, Apple derives an estimated annual income ranging from $18 billion to $20 billion by designating Alphabet Inc.’s GOOG GOOGL Google as the default search engine on its iOS platform. Over the past three years, this source has experienced a notable increase, according to analyst Toni Sacconaghi, Jr. from Bernstein. AAPL maintains a lesser-known revenue stream that consistently yields multi-billion-dollar returns each year.
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